XERF Skin Tightening Before the Billboard Music Awards

Reviewed by Jinli Wu, PA-C, Dermatology-trained Physician Associate, Skin Select Brentwood

Before the Billboard Music Awards in Las Vegas, most artists and music professionals prepare in Los Angeles, where their teams, providers, and schedules are based. XERF at Skin Select Brentwood delivers non-surgical skin tightening that builds results over four weeks, making it the practical LA prep step before the Las Vegas stage.

The Billboard Music Awards: Music's Chart-Driven Celebration Comes to Las Vegas

The Billboard Music Awards occupy a distinct position in the entertainment awards calendar. Where the Grammys recognize artistic achievement through peer voting and the American Music Awards are fan-driven, the Billboard Music Awards are determined by chart performance: raw sales, streaming numbers, airplay, and touring data aggregated across the full year. The result is a ceremony that honors the artists who moved music commercially, and that audience-facing commercial energy is reflected in the scale of the production. The Billboard Music Awards take place each May at MGM Grand Garden Arena in Las Vegas, one of the highest-capacity event venues in live entertainment.

The Las Vegas setting defines the visual stakes. MGM Grand Garden Arena holds over 16,000 seats, and the performances that take place there are broadcast on large-format screens throughout the arena while simultaneously reaching a national television audience. According to Nielsen live audience data, the Billboard Music Awards have historically reached between 7 and 9 million US television viewers in recent years (Nielsen, 2023). Stage appearances at a venue of this scale involve close-up broadcast cuts, ultra-high-definition screen projections, and the kind of visual scrutiny that a single red carpet moment doesn't fully replicate. Artists preparing for a Billboard Music Awards performance are preparing for the full arena, not just the cameras on the way in.

"Billboard clients are thinking about something different than a traditional red carpet. The stage itself is the high-definition moment: the arena screens, the broadcast cuts, the lighting designed to carry detail across 16,000 seats. The preparation mindset has to match that scale," says Jinli Wu, PA-C at Skin Select in Brentwood, Los Angeles.

What makes Skin Select's location strategically relevant to the Billboard Music Awards is the LA-to-Las Vegas dynamic. The vast majority of Billboard nominees and performers are based in Los Angeles, where their management teams, stylists, dermatology providers, and creative infrastructure all operate. The event travels to Las Vegas in May, but preparation happens in LA in the weeks before departure. Most nominees begin coordinating their preparation in March and April, once nominations are confirmed. That window, the weeks between nomination confirmation and the Las Vegas flight, is when XERF at Skin Select fits naturally into the pre-event routine. The treatment happens in Brentwood. The results arrive in Las Vegas.

The Recording Industry Association of America reports that the US recorded music industry generated $17.1 billion in revenue in 2023, driven by a streaming economy that has made the artists recognized at the Billboard Music Awards among the most commercially visible professionals in any field (RIAA Year-End Report, 2023). The preparation standards those professionals hold themselves to reflect that visibility level. XERF's same-day recovery, four-week results window, and compatibility with a full travel and performance schedule make it a practical fit for the demands of the Billboard season.

When to Book XERF in Los Angeles Before the Billboard Music Awards

The Billboard Music Awards take place in May. For XERF results to be fully developed before the Las Vegas stage, treatment should be completed no later than early April, allowing the four-week collagen remodeling window to close before any travel or performance preparation begins. A treatment completed in the last week of March produces peak firmness and definition during Billboard Music Awards week in May. Clients planning two sessions, the standard approach for moderate skin laxity, should book their first appointment in early March to allow both treatments and both remodeling periods to complete before departure.

March and April also serve a practical secondary function: the spring social calendar. Music industry events, label dinners, and industry showcases begin well before the Billboard Music Awards ceremony itself. XERF results completed in March are visible across the full run of spring obligations, not just the Las Vegas event. According to a 2021 meta-analysis published in Lasers in Surgery and Medicine, monopolar and bipolar radiofrequency treatments produced measurable improvements in skin laxity scores that persisted for six to twelve months across study populations (Lasers in Surgery and Medicine, 2021). A March booking doesn't just prepare for May. It builds results that carry well into the summer touring season and fall events that follow the Billboard Music Awards.

LA-Based Artists Prep Before the Las Vegas Stage

The Billboard Music Awards travel to Las Vegas, but the people who attend them are overwhelmingly based in Los Angeles. Artist management offices, record label headquarters, talent agencies, and the medical and aesthetics providers those professionals rely on are concentrated in West Los Angeles, Beverly Hills, and the surrounding corridor. When a Billboard-nominated artist begins preparing for the May ceremony, that preparation happens at their LA-based providers: the stylist in West Hollywood, the dermatologist in Beverly Hills, the medical spa in Brentwood. All of it happens before they board a flight to Las Vegas. Skin Select sits in the center of that preparation geography.

"The artists who come in before the Billboard Music Awards are already in full preparation mode by March. They're thinking about the stage, the broadcast, the press days in Las Vegas. XERF fits that timeline because the results are built before they leave. They arrive ready," says Tiffany Wang, PA-C at Skin Select in Brentwood, Los Angeles.

The infrastructure that supports those professionals, including aesthetics and skin care, is built in the same West LA corridor. XERF at Skin Select is the LA prep stop before the Las Vegas stage.

Skin Select doesn't discuss clients. Treatment records stay between you and your provider, and that applies to everyone on staff. For clients who prefer a manager or team member to make first contact, that's a normal part of how the practice works. Call (310) 218-5701 to speak with a provider directly.

XERF Skin Tightening in Brentwood, Los Angeles

Skin Select is located at 11620 Wilshire Blvd, Suite 700, Brentwood, Los Angeles, convenient to Beverly Hills, West Hollywood, Santa Monica, and the broader West LA corridor where most music industry professionals are based. The practice operates by appointment only, Monday through Saturday.

Address: 11620 Wilshire Blvd #700, Los Angeles, CA 90025
Phone: (310) 218-5701
Hours: Mon, Wed–Fri 10:00am–6:30pm · Sat 10:00am–2:00pm · Closed Tue & Sun

Related Awards Season Skin Prep

The Billboard Music Awards are one of several major music awards ceremonies that bring Los Angeles-based professionals to a high-visibility stage each year. Explore our preparation guides for the Grammy Awards, the MTV VMAs, and the American Music Awards. For a complete overview of XERF skin tightening across every major ceremony, visit our Awards Season Red Carpet Prep hub.

Learn more about our full XERF treatment approach on our XERF Skin Tightening Los Angeles page.

Start with a Consultation

XERF consultations at Skin Select are available by appointment. Book your consultation to receive a personalized treatment plan built around your skin, your goals, and your Billboard Music Awards timeline. March and April appointments for Billboard preparation fill quickly. Booking early ensures your treatment series completes before your Las Vegas travel date.