XERF Skin Tightening Before the American Music Awards

Reviewed by Jinli Wu, PA-C, Dermatology-trained Physician Associate, Skin Select Brentwood

The American Music Awards take place each November at Dolby Theatre in Hollywood, minutes from Skin Select's Brentwood location. XERF delivers non-surgical skin tightening with results that peak at four weeks. Mild redness for a few hours, then back to your day. A September booking means results arrive exactly at the AMAs and carry straight through the holiday season.

The American Music Awards: A Hollywood Night That Launches the Holiday Season

The American Music Awards hold a distinctive position in the entertainment calendar. Held annually each November at Dolby Theatre in Hollywood, the AMAs are the largest fan-voted music awards ceremony in the world, which means the artists who attend and perform are among the most recognized faces in popular music, appearing before an audience that has specifically chosen to watch them. The ceremony spans pop, country, hip-hop, R&B, and Latin music, drawing the full breadth of commercial music talent to a single stage in Los Angeles. Unlike the Grammys, which reward industry-peer recognition, the AMAs are a direct measure of audience connection, and the visibility that comes with them is correspondingly broad.

According to Nielsen, the American Music Awards consistently draw between 5 and 9 million television viewers in the United States, with additional hundreds of millions of social media impressions generated in the days surrounding the broadcast (Nielsen Music, 2023). The ceremony is produced at one of Hollywood's most iconic venues, under broadcast-quality stage lighting and HD cameras that capture every performance and red carpet arrival in full detail. Artists preparing for the AMAs aren't simply preparing for one high-visibility moment. They're entering the highest-traffic visual period of their year, as November marks the launch of the holiday season's amplified social calendar.

"The AMA timing is genuinely unique. A client who books XERF in September is not just preparing for one night — they're building results that carry through the holidays. We talk about that ROI explicitly in consultations, because it changes how clients think about the booking," says Jinli Wu, PA-C at Skin Select in Brentwood, Los Angeles.

The AMAs' Hollywood location is an unusually direct advantage for Skin Select. Dolby Theatre is approximately eight miles from our Brentwood office, a straightforward drive along Wilshire for any artist based on the Westside, or a quick stop for talent coming from Beverly Hills or West Hollywood. There's no coast-splitting, no travel logistics, no flight to coordinate around. The preparation and the ceremony both happen in Los Angeles, which means consultation, treatment, results, and the event itself all unfold within a single city and a single schedule.

When to Book XERF Before the American Music Awards

The American Music Awards take place in November. For XERF results to reach their peak by show night, treatment should be completed by mid-October at the latest. XERF's mechanism, focused radiofrequency energy that stimulates collagen production in the deeper layers of the skin, produces results over a four-week remodeling window. A treatment completed in early to mid-October arrives at peak firmness, definition, and texture improvement precisely on AMA night. According to a study published in the Journal of Cosmetic and Laser Therapy, radiofrequency skin tightening treatments demonstrated peak collagen remodeling outcomes at four to eight weeks post-treatment, with subjects reporting the highest satisfaction scores within that window (Journal of Cosmetic and Laser Therapy, 2022).

The September–October booking window delivers exceptional ROI because the results don't expire on AMA night. Collagen improvements built during this window carry through the entire holiday season: December events, family gatherings, New Year's celebrations. A single September booking produces visible improvement across the most socially active six-to-eight weeks of the year. Clients planning two sessions should book their first appointment in early September to allow both treatment cycles and both collagen-building windows to complete before November. Consultation availability at Skin Select fills in September as the fall awards season accelerates, so booking early in the month is the right call for clients with a November event target.

One Booking. Two Events. XERF Results That Carry Through the Holiday Season.

Music artists attending the AMAs aren't entering a quiet week. They're stepping into the most concentrated social and professional stretch of the year. November through January encompasses the AMAs, holiday parties, label events, New Year's Eve appearances, and the first waves of award season press that precede the winter ceremony calendar. A XERF booking that delivers results in time for the AMAs keeps delivering after the ceremony.

"I always remind clients that the holiday season starts the week of the AMAs. If your results are at their best in November, they're carrying you through everything — the award show, the holiday parties, New Year's. It's genuinely one of the most efficient booking windows of the year," says Tiffany Wang, PA-C at Skin Select in Brentwood, Los Angeles.

According to the American Academy of Dermatology, collagen remodeling following energy-based skin treatments develops over three to six weeks, with the most significant visible improvements appearing between weeks three and five (American Academy of Dermatology, 2022). A September booking peaks at the AMAs and keeps building through December.

September and October aren't quiet months for music industry professionals. Touring, press cycles, and label commitments are all active. XERF fits into any gap: a weekday morning appointment, a break between meetings, a day off between tour dates. Mild redness resolves within hours. Makeup, sun, and normal activity are all fine the same day. Travel is on the table immediately.

Skin Select doesn't discuss clients. Treatment records stay between you and your provider, and that applies to everyone on staff. For clients who prefer a manager or team member to make first contact, that's a normal part of how the practice works. Call (310) 218-5701 to speak with a provider directly.

XERF Skin Tightening in Brentwood, Los Angeles

Skin Select is located at 11620 Wilshire Blvd, Suite 700, Brentwood, Los Angeles, convenient to Beverly Hills, West Hollywood, Santa Monica, and the broader West LA corridor. The practice operates by appointment only, Monday through Saturday.

Address: 11620 Wilshire Blvd #700, Los Angeles, CA 90025
Phone: (310) 218-5701
Hours: Mon, Wed–Fri 10:00am–6:30pm · Sat 10:00am–2:00pm · Closed Tue & Sun

Related Awards Season Skin Prep

The American Music Awards are one of several major music awards events that bring Los Angeles-based artists and industry professionals to Skin Select each year. Explore our preparation guides for the Grammy Awards, the MTV VMAs, and the Billboard Music Awards. For a complete overview of XERF skin tightening across every major ceremony, visit our Awards Season Red Carpet Prep hub.

Learn more about our full XERF treatment approach on our XERF Skin Tightening Los Angeles page.

Start with a Consultation

Book directly to talk through your timeline with a Skin Select provider. We'll put together a treatment plan around your skin and your event date.