XERF Skin Tightening Before the Golden Globe Awards

Reviewed by Jinli Wu, PA-C, Dermatology-trained Physician Associate, Skin Select Brentwood

The Golden Globe Awards take place each January at The Beverly Hilton in Beverly Hills, just 4 miles from Skin Select Brentwood. XERF non-surgical radiofrequency skin tightening builds firmer, smoother skin over four weeks. November and December are the ideal booking window for anyone preparing for Golden Globes night.

The Golden Globe Awards: Where Awards Season Opens in Beverly Hills

The Golden Globe Awards are the only major awards show held in Beverly Hills, at The Beverly Hilton on Wilshire Boulevard, 4 miles from Skin Select’s Brentwood office. That proximity isn’t incidental. Clients preparing for the Golden Globes at Skin Select are, in many cases, doing so at a practice that sits closer to the venue than most of the hotels where talent and press will be staying the night of the ceremony. The Golden Globes aren’t held in Hollywood, or in Century City, or somewhere vague on the Westside. They take place on the specific stretch of Wilshire Boulevard that Skin Select shares as its address corridor, and that hyperlocal relationship shapes everything about how Skin Select approaches Golden Globes preparation.

The Golden Globes also occupy a structural position in the awards calendar that no other ceremony matches. Unlike the Academy Awards, which honor film, and the Emmy Awards, which honor television, the Golden Globes recognize achievement in both film and television simultaneously. The talent pool gathered at The Beverly Hilton on a January Sunday evening is the broadest, most cross-industry assembly of entertainment professionals of any ceremony in the awards season: film actors alongside television actors, streaming performers alongside cable and broadcast names, directors and producers across every format, in a single room, on the same red carpet, under the same cameras. The appearance stakes are correspondingly wide.

The Golden Globes function as the official kickoff of awards season, the January ceremony that opens the window running through the Academy Awards in March. Booking a XERF series in November or December isn’t simply calendar management. The holiday season and end-of-year period are when many clients are already thinking about resetting and investing in themselves. A November or December XERF appointment sits comfortably within that mindset, a purposeful gift to yourself that arrives at the Golden Globes four to six weeks later, quietly visible in the firmness of your skin.

According to the American Society of Plastic Surgeons, non-surgical cosmetic procedures increased by more than 200 percent over the past decade, with energy-based skin treatments among the fastest-growing categories, reflecting a broad shift toward results that require no visible recovery period (American Society of Plastic Surgeons, 2023).

“The Golden Globes are our most locally meaningful awards show. The Beverly Hilton is 4 miles from our door. Clients who book in November and December are working with the most generous timeline of the entire awards season. They have the luxury of a two-session XERF series and full collagen remodeling before January. That unhurried window produces the best results, and clients arrive at the show looking rested and refreshed rather than like they just had something done,” says Jinli Wu, PA-C at Skin Select in Brentwood, Los Angeles.

When to Book XERF Before the Golden Globe Awards

The Golden Globe Awards ceremony takes place in January, and the November–December booking window is the most strategically sound preparation period of the entire awards calendar. XERF stimulates collagen production in the deeper dermis, a process that builds progressively over four weeks rather than producing immediate surface-level results. A single XERF session completed in early December will reach peak collagen remodeling in January, precisely as the ceremony approaches.

For clients pursuing the recommended two-session protocol, the timeline is equally accommodating. A first session in November, followed by a second in December, allows both treatment cycles to complete their collagen-building phase before the January ceremony. The natural spacing between sessions aligns with the rhythm of the holiday season rather than conflicting with it. Clients can book around travel, holiday events, and year-end schedules without compressing the preparation window.

According to a clinical review published in Dermatologic Surgery, radiofrequency treatments targeting dermal collagen demonstrate statistically significant improvements in skin laxity and firmness at four to six weeks post-treatment, with continued remodeling observed through three months (2021). Clients who begin their XERF series in November aren’t simply meeting a deadline. They’re allowing the biological process to work across its most productive window. The Golden Globes’ January timing, combined with the November–December holiday period, creates the most relaxed and effective preparation calendar of any major awards show.

The Awards Season Kickoff Demands Skin That Reflects Your Preparation

The Golden Globes draw film actors, television actors, streaming performers, directors, producers, and entertainment executives from every sector of the industry. No other ceremony assembles that cross-section in one place on one night. The Academy Awards honor film. The Emmy Awards honor television. The Golden Globes honor both, simultaneously, which means the client profile for Golden Globes preparation is correspondingly broad. Working actors on network dramas, film leads in awards contention, streaming series stars, and behind-the-camera industry names all share the same red carpet at The Beverly Hilton on the same January evening.

According to Nielsen data, Golden Globes red carpet and ceremony coverage generates over 2 billion social media impressions across Instagram, X, and TikTok in the 48-hour window surrounding the event (2024). Every one of those impressions is delivered in ultra-high-definition, close-focus imagery that renders skin texture with precision. The entire talent pool has one thing in common: they’re all on camera, under that HD scrutiny, at a venue 4 miles from Skin Select.

“What I love about Golden Globes clients is the range. We see film clients, television clients, people who have never been to an awards show before and people who attend five of them. XERF works equally well across that whole spectrum. The goal is always the same: you want skin that looks like you took care of yourself, not like you had a procedure. Starting in November or December gives us the best window to get there,” says Tiffany Wang, PA-C at Skin Select in Brentwood, Los Angeles.

Skin Select doesn't discuss clients. Records stay with the provider, and the practice doesn't reference clients in marketing. Providers keep detailed notes across visits, so the provider who sees you in November is working from a complete record when you come back the following season. For clients whose publicists or assistants typically make first contact, that's how the practice works routinely. Call (310) 218-5701 to speak with a provider directly.

XERF Skin Tightening in Brentwood, Los Angeles

Skin Select is located at 11620 Wilshire Blvd, Suite 700, Brentwood, Los Angeles, on the same Wilshire corridor as The Beverly Hilton in Beverly Hills, where the Golden Globe Awards are held each January. The practice is convenient to Beverly Hills, West Hollywood, Santa Monica, and the broader West LA corridor, and operates by appointment only, Monday through Saturday.

Address: 11620 Wilshire Blvd #700, Los Angeles, CA 90025
Phone: (310) 218-5701
Hours: Mon, Wed–Fri 10:00am–6:30pm · Sat 10:00am–2:00pm · Closed Tue & Sun

Related Awards Season Skin Prep

The Golden Globes open an awards season that runs through March. As the calendar advances, explore our preparation guides for the Academy Awards, the SAG Awards, and the Critics Choice Awards. For a complete overview of XERF skin tightening across the full awards season calendar, visit our Awards Season Red Carpet Prep hub.

Learn more about our full XERF treatment approach on our XERF Skin Tightening Los Angeles page.

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